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Not Just a Pretty Site

Good web design requires strategic thinking and an understanding of how your business works.

07/09/2025

Dear Journal,

Today, we got our first look at the new Widget web design analytics and conversions are up more than 20%! Jessica couldn't believe the results and said it had a lot to do with our content strategy session before the build began. It seems clear that pretty websites aren't enough. It feels good to know that my business background and knack for driving new traffic is generating results for my customers.

David called me today and said he was ready to move forward with his new Shopify e-commerce build. I was able to show him that his conversion rate was low based on industry averages and that we could employ a variety of tactics to improve his conversion rate optimization.

Driving business results through design for customers is really connecting me to my work. I am feeling more fulfilled and passionate than ever  

A great website should

Tell a Clear Story

Be Easy to Find

Inspire Action

Build Loyalty & Trust

Our portfolio is currently being built.

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Hilighter is a digital marketing agency in Toronto. We excel at marrying great design with decades of actual business experience. Our three dimensional approach to building out your online presence is powered by critical thinking, business strategy and years of generating leads and traffic to our own businesses. We value honesty, transparency, challenges and most importantly seeing your business grow.